Understanding Indeed’s Organic Visibility (Free) Option
At select plan levels, your account offers you the option to post your active jobs to Indeed.com to reach out to Indeed’s 140 million unique visitors each month through organic visibility. We get asked a lot of questions about how this works by employers so we thought to ourselves, there’s no time like the present to share as much info as we can with our employers about how the organic visibility option for Indeed works.
Organic Visibility - What is it?
Let’s start with an explanation of what exactly organic visibility is. Indeed sources job postings for its job board through a variety of means, including receiving jobs through a live feed from Applicant Tracking Systems (ATS’s). Employers also have the option to pay for premium sponsorship for their job posting to bump the posting’s visibility in a job seeker’s search results. When we refer to organic visibility, it means that a job posting is “ranked solely by relevance or date” in an Indeed.com website visitor’s job search results. “These are the latest jobs related to your search query, and will naturally fall back in search results over time as new roles are added.” For more information, check out Indeed’s FAQ article on the topic.
Indeed does conduct a very thorough review process before they will post your active jobs and give them organic visibility to job seekers. This review process is performed by Indeed’s Search Quality Team, whose job it is to evaluate job postings to make sure they are unique, high quality jobs posted by legitimate companies.
How do I get Organic Visibility for my job postings?
Now that we’ve clarified the difference between organic visibility and a premium sponsored (paid) job posting, you probably want to know how to get this organic visibility for your job postings through your account. At select plan levels, the “Indeed.com Free” option is available under the “Free Options” section of your Online Recruiting Manager on the Post to Job Boards page.
Before you select the “Indeed.com Free” option for your active positions, take a look at Indeed's job posting guidelines to make sure that your postings meet their criteria. If your job postings don’t meet these basic criteria, Indeed’s Search Quality Team will reject them. This may hurt your chances of being considered again in future, so it’s worth the time spent to review your postings before you submit them.
Submitting Your Active Job Postings for Organic Visibility on Indeed
The first step toward getting organic visibility for your active job postings is to check the box next to the “Indeed.com Free” option via the Online Recruiting Manager on the Post to job Boards page. For step-by-step instructions, click here.
What happens next? Once you’ve selected the “Indeed.com Free” option for your job postings, we will conduct an initial review to make sure they comply with Indeed’s guidelines (see above) before submitting them to Indeed’s Search Quality Team for the official Indeed review process. What is the official Indeed review process, you ask? Only Indeed’s Search Quality Team knows the answer to that. It’s a closely guarded process kept as secret as Google’s famous (or infamous) algorithm.
How long does it take? The initial review process does depend entirely on Indeed, but can be as fast as a few days if you are a well established business posting high quality job postings with well-defined job descriptions and requirements. It may take longer if you are a recently established business. The good news is that once the Indeed team has reviewed your company and postings once, any subsequent job postings you submit should be posted within 24 hours, provided the postings meet Indeed’s guidelines.
What can I do while I’m waiting for Indeed’s Search Quality Team to review my postings? You can always purchase a paid advertisement for your open position on Indeed.com. This is called a “sponsored job” which gives your job posting premium placement in search results and is the most effective way to reach the largest number of qualified candidates, according to Indeed. To purchase a sponsored job ad for your active posting through your account, just select the paid Indeed option via the Online Recruiting Manager on the Post to Job Boards page.
Defining a job promotion strategy for your active positions is one of the fun parts of the recruiting process. It is completely up to you to decide whether you want to include the organic visibility option on Indeed in your job marketing plan. If you do want to include it, this article is designed to help you through the process of getting your postings submitted and approved by Indeed. There are plenty of other job marketing options to consider in order to create a well-rounded marketing strategy for your jobs. For additional recommendations, consider sharing your job postings to your social media channels and tapping into your employee referral network.
Additional Indeed Resources