The tracking codes feature in your Applicant Tracking System (ATS) allows you to add custom tracking codes (e.g., Google Analytics or other third-party tracking scripts) to key pages in the recruitment process. This feature helps track user activity, monitor candidate behavior, and gain insights into the performance of your job postings and application process.
Key Sections for Custom Tracking Code Implementation:
Careers Page
The Careers Page is where job seekers can view a list of all job postings available on your website. By inserting a tracking code here, you can track metrics such as:
- Page views
- Traffic sources (e.g., from search engines, social media, etc.)
- User interactions on the job listings page
Where to add the code:
Enter the tracking code in the "Careers Page Tracking Code" field.
Job Description & Application Form
The Job Description and Application Form pages are crucial touchpoints where candidates read the job details and submit their applications. Tracking codes on these pages allow you to capture user behavior, such as:
- Which job descriptions are viewed most often
- How far users scroll on the job description
- Application form submissions and abandonment rates
Where to add the code:
Enter the tracking code in the "Job Description & Application Form Tracking Code" field. This code will be added to the description and application form pages for all jobs.
Thank You Page
After completing the application, candidates are redirected to the Thank You Page. Tracking this page allows you to monitor successful submissions and measure the effectiveness of the job posting funnel. You can also analyze conversion data and set goals related to job application completions.
Where to add the code:
Enter the tracking code in the "Thank You Page Tracking Code" field to track activity on this confirmation page.
How to Use Custom Tracking Codes
- Get the Tracking Code: Obtain the tracking code from your analytics platform (e.g., Google Analytics). Most platforms provide a small snippet of JavaScript that tracks page interactions.
- Insert the Code: Paste the JavaScript snippet in the respective fields for the Careers Page, Job Description & Application Form, or Thank You Page within the ATS interface.
- Monitor and Analyze: Once the tracking codes are implemented, data will be sent to your analytics platform. You can monitor the performance of your Careers Page, job postings, and application submissions to optimize your recruitment efforts.
Best Practices
- Ensure that you place different tracking codes if you wish to track distinct behaviors on each page.
- Use Google Tag Manager for more advanced tracking and to manage multiple tracking codes more efficiently.
- Test the implementation of your tracking code using browser developer tools to ensure it's properly installed.
This feature helps improve your understanding of candidate behavior, allowing for better optimization of job postings and application processes. If you need further assistance with adding tracking codes, consult your analytics platform documentation or reach out to support.